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鈥淚 raise up my voice 鈥� not so that I can shout, but so that those without a voice can be heard.鈥� The words of 16-year-old Malala Yousafzai at the UN just months before winning the Nobel Peace Prize resonated across the globe.

But knowing that we need to give voice to others and actually doing it are two different things. That is where 50:50 The Equality Project comes in 鈥� to help us understand whether we are giving unheard voices air-time. Through understanding, we can change our content.

Now the 麻豆官网首页入口 uses 50:50 monitoring beyond gender to increase our representation of disabled and ethnically diverse contributors. More than 220 teams across the 麻豆官网首页入口 have committed to doing this, setting their targets to reflect their audiences. It鈥檚 early days, but the signs are encouraging. Half of teams who have consistently collected data over the last six months have already improved their representation from when they started.

I am often struck by 50:50鈥檚 simplicity and how it diversifies voice through something as simple as counting. It reminds me of another famous quote, this time from American feminist Gloria Steinem: 鈥淭he future depends entirely on what each of us does every day; a movement is only people moving.鈥�

I believe 50:50 is creating that movement. A movement of thousands of people across a global network. To date, more than 100 organisations across 26 countries have adopted 50:50 and are sharing their knowledge across the network.

Every day, thousands of people are counting the 50:50 way. A small action for one individual, but a powerful tool of change 鈥� a movement. I would urge as many people and organisations as possible to join us so we can work together to reach a common goal 鈥� creating content that better reflects our world.

Congratulations to everyone who makes 50:50 a reality. Particularly, the core team at its heart: Ros Atkins, Nina Goswami, Angela Henshall, Lara Joannides and Julia Walker.

The team and I also want to pay a special thanks to Frances Weil. Without her service and unwavering support, 50:50 would not be where it is today.

I believe creating a media landscape that is representative of all is in our grasp. Together we will make this happen.