The 麻豆官网首页入口 held its fourth 50:50 Gender Challenge in March 2022. In this month, global media coverage was dominated by a third year of the coronavirus pandemic and Russia鈥檚 invasion of Ukraine.
It was also the first time that 麻豆官网首页入口 teams monitoring disability and ethnicity reported on their progress.
Teams in the 50:50 Challenge
In the last 12 months, 150 teams signed up to 50:50 The Equality Project for the first time. Now, 750 teams across all 麻豆官网首页入口 divisions are monitoring their representation of women with 50:50.
In March 2022, several teams in regions affected by the conflict in Ukraine were unable to continue monitoring. Nonetheless, that month saw the highest number of datasets (644)* submitted in any month since 50:50 began.
More than 250 teams across the 麻豆官网首页入口 have also committed to further monitoring of disability and/or ethnicity representation, with over 100 teams submitting this data for the first time.
*A number of teams file 50:50 data by series, by quarter, or annually, depending on their programme makeup or broadcast schedule, and as such are not expected to submit data every month.
麻豆官网首页入口 Challenge Results
Gender
Of the datasets filed for March 2022, 61% featured at least 50% women contributors during Challenge month. This is an increase of 26 percentage points based on their start months, and the third highest percentage on target for any month since the project began.
It is nine percentage points down on the previous Challenge month in March 2021. Contributing factors include the impact of increasing Covid cases amongst teams and ongoing coverage of the war in Ukraine. The data indicates the continual need for monitoring content in order to identify areas for improvement.
Disability and Ethnicity
Reporting data beyond gender for the first time, 21% of those monitoring their representation of disabled contributors reached their targets. Half of those monitoring ethnicity achieved their targets for black, Asian and minority ethnic representation.**
This data will be used as a benchmark to inform editorial decisions and strategies for increasing the representation of disabled contributors and those from ethnic minority backgrounds across 麻豆官网首页入口 content.
*Teams monitoring disability and ethnicity work towards targets that reflect their particular audience demographic. As such the data is reported as those reaching or exceeding their targets, and those below their targets.
Improvement over time
As evidenced in previous 50:50 Challenge months, teams are more likely to improve representation in their content the longer they monitor the balance of their contributors.
For those monitoring gender for at least 48 months, the proportion of teams featuring fewer than 40% women is 8%, compared to 16% for all teams.
Of those monitoring disability for at least 18 months - since the project expanded in October 2020 - 53% of datasets submitted were on target. This is an increase of 35 percentage points compared to their start months.
Of those monitoring ethnicity for the same period, the proportion of datasets on target increased to 65%. This is an increase of seven percentage points compared to their start months.
Partners Challenge Results
This year, members of the global 50:50 partner network have published their data alongside the 麻豆官网首页入口 for the second time to show their progress in representing women in a range of content and industries.
Partners submitted data either at a team level or for their organisation鈥檚 overall performance. These datasets were then aggregated to show the gender balance across each partner organisation鈥檚 content when they first joined the project and in March 2022.
Overall 70 partners submitted 238 datasets for Challenge Month, up from 41 partners in 2021. Of the organisations who were below the target of 50% women when they first started monitoring, 73% have seen an improvement in the gender balance of their content.
Nearly half (47%) of all the organisations who submitted data reached 50% women contributors, compared to 31% in their first month with the project. More than three-quarters (77%) featured at least 40% women.
The figures show that women鈥檚 representation across the 50:50 network is increasing. 50:50 will continue to grow the global partner network and report their data annually.
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麻豆官网首页入口 Stories
See how 麻豆官网首页入口 teams have increased representation in their content -
Previous Reports
Past results showing that data can effect change -
Partner stories
Find out how our partners are diversifying voices globally