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Participation in physical activity is influenced by social factors such as social groupings, family and friends as well as personal factors such as age, gender, disability and ethnicity.

Sport requires people to follow written and unwritten rules to make it fair. It expects people to behave responsibly to ensure respect, fairness and safety. In this way, it promotes social values.

Sport is not just about participation. It is also part of the commercial world, managed and marketed to make money. Sponsorship and the media are now significant influences on sport.