Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online - Adopting Product Management
Post categories: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online,ÌýYouView
| 10:59 UK time, Monday, 25 October 2010
Last week, the launched its Product Management Development Programme to give staff an overview of the discipline and the skills it entails. At the same time, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Academy published a specially-commissioned into the state of product management in 2010. I'm delighted that the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú as a best practice leader is playing such an important part in the adoption of a discipline which is rapidly gaining prominence in the UK media industry.
Why do we need Product Management? In March of this year the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú announced a new strategy - Putting Quality First. I have blogged previously about the significance of this for Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online. Putting Quality First recognised the importance of Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online within the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's overarching strategy, and proposed we focus on doing 'fewer things better'. Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Online started life as a flat text-publishing medium via which static web pages were delivered, before the web began to mature and the offering grew. To help us to rationalise this, we'll be introducing modern management processes to bring it all together.
Read more and comment at the About The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú blog
Erik Huggers is Director, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Future Media & Technology
