Working For The Bear
I once heard that people contracted to the Walt Disney empire in the U.S. tell colleagues that they are "working for the Mouse". Well, as from today, I'm working for the Bear. Pudsey Bear.
At the Radio festival in Cambrige theis morning we launched Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio Pudsey. We had a yellow Pudsey keyrings in the each of the festivals bags and then the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio Scotland contingent stood and handed out press releases as other delegates came out of the conference hall for the morning tea-break. The goodwill was amazing and we’ve already had a fantastic offer of free help from an independent production company.
The station itself will be on air for one month – November - and we’ll be producing it from Pacific Quay in Glasgow and making it available on the internet (and overnights on Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio Scotland).
It will be targetted at the fundraisers – children and adults - who raise money for the charity and hopefully we’ll be linking up with Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Local and Network radio during the month that we’re on air. The programmes will offer fund-raising suggestions and a glimpse behind the scenes of the charity as everyone prepares for the big Children in Need day.
The only snag I can forsee is that Pudesy himself isn’t renowned as a great conversationalist (he’s shy), but hopefully we can persuade a string of celebrity guests to speak on his behalf.
