Paper Monitor
15:03 UK time, Monday, 6 September 2010
A service highlighting the riches of the daily press.
Disappointed though it was to find scant coverage in yesterday's News of the World of the latest developments in the phone hacking story, there was at least the Wayne Rooney story to divert Paper Monitor's attention.
While the Rooneys may be occupied with their own issues, another division seems to be have opened up in this tale - between two rival PR gurus.
In the Coleen corner is PR expert Mark Borkowski who is nailing his colours firmly to Coleen's mast.
The Times canvasses Borkowski's opinion on Coleen's fortunes and concludes she "has come a long way since her first days of fame"... she is now "a brand, and a pretty big one at that".
The Mail also quotes Borkowski, who believes that Coleen will professionally go "from strength to strength".
Over in the Wayne corner is rival PR big cheese Max Clifford.
The Daily Telegraph wonders why Wayne didn't seek a privacy gagging order for the revelations about his private life.
Clifford concludes simply that he was badly advised.
And will this affect fans' opinion of the England striker?
Not a chance Clifford tells the Sun.
"Nobody in football gives a monkey's as long as he's winning on the pitch. Will it stop people drinking Tiger Beer? No. Will it stop people buying Coca Cola? No. Will it stop parents buying Nike for their children? No."
The 
