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I'm the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's media correspondent and this is my brief selection of what's going on.

that the UK's Advertising Standards Authority (ASA)is going to vet sites like Twitter and Facebook for the first time after receiving thousands of complaints about misleading online adverts.

Craig Oliver is pictured arriving in Downing Street on his first day as its communications supremo. he looks like "a man who was late for his Cycling Proficiency Test", carrying an iPad, trendy head-phones, cycle helmet and "manbag".

An historic day for British television yesterday passed with a disappointing lack of hullabaloo, . ITV1's This Morning featured the inaugural paid-for product placement, a Dolce Gusto coffee machine, positioned with "conspicuous inconspicuousness" behind the presenters in the programme's kitchen.

Financial Times owner Pearson is "on a collision course with Apple" over the onerous terms it is demanding for print app subscriptions, . Announcing full-year results, chief executive Marjorie Scardino said that as new tablet devices increased competition, publishers would no longer have to cave in.

, the growth of electronic books is closing the technology age gap, as more over-55s turn to Apple iPads and Amazon Kindles. Six per cent of over-55s own an e-book reader, compared with 5% of those aged 18-24, according to a survey of 4,000 people by Silver Poll.

that Blue Peter presenter Helen Skelton yesterday became the first person to walk a high-wire between two of Battersea Power Station's chimneys. She trained for two months for the stunt in aid of Comic Relief's Red Nose Day.

Richard Desmond is to promote the Health Lottery through his media outlets, aiming to raise at least £50m a year. "It was a no-brainer for me" . "Between Channel 5, the Daily Express, the Daily Star, OK! magazine, etc, there are 37 million people who watch or read our products each week, so we felt we could help with the promotional marketing of this". Tickets will cost £1, with 20.5p going to health-related charities across the UK.

The Daily Telegraph says Western leaders are "on the brink of ordering military action" against Col Gaddafi. The Daily Mirror detects the "growing sound of sabres being rattled in Downing Street" and isn't happy. "We must not invade," it says, warning that deploying troops in Libya would risk an "Iraq-style disaster". Both articles feature in the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's newspaper review.

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