Who ya gonna call?
The dole queue has lengthened perceptibly once more.
.
And here's the thing. The area retains its unwanted distinction of having the highest unemployment percentage in Scotland.
There's more. Glasgow NE has the second highest rate of incapacity benefit claims in the UK.
This much we knew. The statistics confirm what the folk in the street have told me repeatedly. They're anxious about joblessness - linked to the attendant crime and disorder.
There are long-term issues to address there. How do we revive the most deprived districts? Does public spending work effectively - or is it partly squandered?
Can jobs be directed to the poorest areas - or does that ultimately fail as the market readjusts?
Can poverty be addressed by reform of the tax system? Or benefits? Or both? How about social enterprise? Might that work better?
'Previous incumbent'
Then, there is a short-term issue - which will undoubtedly exercise the politicians most, at least for now.
, they'll wonder: who ya gonna call? Who will get support in the light of these figures?
For Labour, this ought to be a tough by-election. It is a Westminster contest - and the UK government has not been short of problems of late.
Further, it is an "unnecessary" by-election in that it is caused, not by mortality, but by the elevation of the previous incumbent to the House of Lords.
Folk tend to dislike "unnecessary" by-elections.
Against that, the Labour machine appears to be better organised and better focused than it was during the Glasgow East defeat last year. In that respect, it rather resembles Glenrothes.
So, again, who can convince people they have the answers to today's figures? Is it Labour's Willie Bain who says he will organise a jobs summit, enlisting local employers and others.
'Multiple prejudices'
Mr Bain has fought this by-election like an opposition politician, despite the fact that it is a Westminster contest.
He has targeted what he claims is neglect of Glasgow by what he calls the "Edinburgh" SNP Scottish Government, playing deftly into multiple prejudices at once.
Is is the SNP's David Kerr who says that Labour has run this constituency or its predecessors for 74 years - with no discernible benefit to the citizens?
In particular, he has criticised the record of the Labour local authority.
Is it the Tories' Ruth Davidson who, like Mr Bain, also depicts herself as standing somewhat apart from politics: aware that the profession is in the doghouse.
She argues that this is a British by-election - and that only the Tories can take British power to effect change.
Or is it the LibDems' Eileen Baxendale who says that her experience as a Glasgow social worker equips her to deal with problems of poverty?
She offers tax reform to put more money back in the pockets of the poor.
Or is one of the other candidates standing in this by-election? No forecasts from me.
It is up to the candidates to convince the voters and for the voters to respond.
I'm 
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