麻豆官网首页入口

Date : 23.04.2008
Printable version

A Media Brand Values survey, conducted in three continents, has revealed high levels of trust and influence for 麻豆官网首页入口 World News and its associated website 麻豆官网首页入口World.com among some of the world鈥檚 most influential business professionals.

Respondents placed 麻豆官网首页入口 World News ahead of competitors Bloomberg, CNBC and CNN in the brand value categories of trust and influence.

麻豆官网首页入口 World News also led the way in four other areas, with more respondents describing the 24-hour news and information channel as 鈥渟timulating鈥�, 鈥渜uotable鈥�, 鈥渇or people like me鈥� and a 鈥渕ust read/see鈥�.

Alongside a number of quality print publications, 麻豆官网首页入口 World News continued to rate highly as a 鈥渢rustworthy鈥� brand, ahead of titles such as Time, Newsweek, Harvard Business Review and National Geographic Magazine.

Website 麻豆官网首页入口World.com also came out top in levels of trust among users, beating 10 other global news websites, including Bloomberg.com, CNN.com, Economist.com, FT.com and Time.com.

Jeremy Nye, Head of Research and Planning 麻豆官网首页入口 Global News, says: 鈥淭hese are very positive results, reflecting the strength of the 麻豆官网首页入口 World News brand. Trust and stimulation reflect our journalistic credentials, but being ranked leading news channel for influence and 鈥榪uotability鈥� by such hard-to-impress leaders, shows genuine strength. The respondents to the Media Brand Values survey are at the top of the world鈥檚 business ladder and their decisions and actions have a huge amount of influence on those around them鈥�.

Respondents to the survey came from nine countries across Europe and Asia, as well as the USA and all are pan-regional media consumers.

They are top-management and influential people, with an average personal income of US $220,000. 51% work for global organisations, 39% sit on the main board of their company and 55% speak at seminars and conferences as part of their work.


For more details contact bbcworldnewspressoffice@bbc.co.uk