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麻豆官网首页入口 Worldwide Channels announced plans today to launch a portfolio of 麻豆官网首页入口-branded thematic channels into Scandinavia.

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The channels will be available through Canal Digital, the largest pay TV operator in the Nordic region, from early December 2008.

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麻豆官网首页入口 HD will make its European debut together with standard definition channels, 麻豆官网首页入口 Knowledge, a brand new channel for the Nordic region.听

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Existing channels in the market, 麻豆官网首页入口 Food and the general entertainment channel 麻豆官网首页入口 Prime will be refreshed and rebranded as 麻豆官网首页入口 Lifestyle and 麻豆官网首页入口 Entertainment.

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The four channels will be scheduled and tailored specifically for each country in the Nordic market and will broadcast with local subtitling.

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The channels will provide a 麻豆官网首页入口-branded home for award-winning and high-quality programming, and will build on the popularity and appetite for 麻豆官网首页入口 content in the region.

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Darren Childs, Managing Director, 麻豆官网首页入口 Worldwide Channels, said: "Today's announcement is another significant step in our ambition to extend the 麻豆官网首页入口-branded channels business around the world. Scandinavia is an important region for us and we have committed a significant investment in the territory for the future through the launch of these dedicated channel feeds."

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Dean Possenniskie, General Manager and SVP EMEA, 麻豆官网首页入口 Worldwide Channels, adds: "Our plan to roll out these channels across Scandinavia follows eight other successful channel launches in EMEA this year.听

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"Scandinavia has always been a priority market for us with local audiences here clearly identifying with the 麻豆官网首页入口 brand and already enjoying the quality programming that the 麻豆官网首页入口 has to offer. I am also delighted that our partnership with Canal Digital will allow us to broadcast 麻豆官网首页入口 HD for the first time in Europe."

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He continues: "Scandinavia is one of the most advanced television markets in Europe and the fact that we have an agreement with Canal Digital to add three SD channels to their offering is testament to the quality and potential of our channels business."

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Christian Albech, CEO in Telenor Broadcast Holding said: "Canal Digital has been in the forefront of introducing HD in Nordic countries. As the leading TV-distributor in the region we are pleased to be the first to offer 麻豆官网首页入口 HD to our subscribers.

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"麻豆官网首页入口 sets the standard for quality programming, and with the new channel 麻豆官网首页入口 HD,听this attractive content will now be offered in the best quality available."

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"麻豆官网首页入口 and Canal Digital have a solid relationship as partners in the Nordic region. With the launch of 麻豆官网首页入口 Worldwide鈥檚 re-branded portfolio of 麻豆官网首页入口 HD, 麻豆官网首页入口 Entertainment, 麻豆官网首页入口 Lifestyle and 麻豆官网首页入口 Knowledge we continue to strengthen this relationship."

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The 麻豆官网首页入口 channels:

麻豆官网首页入口 Entertainment showcases the very best comedy, drama听and light entertainment programming from the 麻豆官网首页入口 and other UK production houses. The channel launched first to critical acclaim in Asia in October 2006, and most recently this year in Latin America and Africa. 麻豆官网首页入口 Entertainment will replace 麻豆官网首页入口 Prime.

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麻豆官网首页入口 Lifestyle is an inimitable destination offering inspiration for home, family and life. The channel dishes up six tasty strands to entertain engage and inspire viewers.听

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Favourite cookery series, once on 麻豆官网首页入口 Food, will now be shown in the Food strand. Serving up the best food and cookery shows with听world-famous chefs, it promises听enticing gastronomic journeys around the world.

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The other Lifestyle strands include: Home & Design, offering expert advice and design knowledge to help听viewers transform听houses into perfect homes; Fashion & Style, bringing honest, practical advice and fashion tips from some of听the world's top style gurus; Health,听helping to improve听diet and nutrition with expert advice;听Parenting, providing child psychologists and advisors听to help with busy or stressful听family life; Personal Development, helping enrich mental wellbeing and achieve inspiration in all aspects of life. 麻豆官网首页入口 Lifestyle will replace 麻豆官网首页入口 Food.

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麻豆官网首页入口听Knowledge showcases the best of the 麻豆官网首页入口's award-winning factual and non-fiction entertainment programming, the channel provides five key strands enabling simple appointment viewing: The World delves into new cultures听around the world; Science & Technology looks at new frontiers, from space to motoring;听People explores aspects of the human body and mind; The Past听brings historical events, places and people听back to life; Business听offers听advice听on how to stay on top听of today's challenging business world.

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麻豆官网首页入口 HD offers the best international High Definition content with a line-up of multi award-winning productions from a broad range of programming genres. With unbeatable picture and sound quality, 麻豆官网首页入口 HD is the true home-cinema experience, where clarity and precision are at the forefront presenting perfected television.

The roll out of 麻豆官网首页入口 Worldwide's channel portfolio in Latin America and Africa earlier this year, in addition to recent launches in Singapore, Hong Kong, India, Indonesia, Taiwan, South Korea, Australia and Poland, means that the business now has channels in every inhabited continent in the world.

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Amy Castle-Young / Louise Loffel听

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