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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú News ranks one of the most objective and credible U.S. news sources in an Erdos & Morgan survey* of American opinion leaders.
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In the survey of 49 programs, which includes all flagship broadcast and cable news programs, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú News ranks 2 in the number of people rating the programs for objectivity – ahead of NBC Nightly News, Meet the Press and ABC World News Tonight.
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In addition, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú News ranks 3 for credibility (ahead of Meet the Press, ABC World News, NOVA and CBS Evening News) and 6 in overall viewership – ahead of ALL cable programs including Larry King Live, Anderson Cooper 360 and The O'Reilly Factor. Among this highly influential group of people, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú also ranks 6 for being influential, and 6 for keeps me current.
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Jeremy Nye, Head of Audience Insight, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Global News Division, comments: "Americans are scrutinizing their news media more than ever and levels of trust are declining, which makes the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's performance on this survey particularly striking.
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"With interest in economic news at historical levels, and the issues so complex and global in scope, these opinion leaders are selecting their news provider carefully.
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"Among Americans with a professional role in steering the country through economic difficulties, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has overtaken all cable and most broadcast news programs for core news values of objectivity and credibility."
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The survey covers 'people of note' across the U.S. in both public and private sectors. It combines the audience for Â鶹¹ÙÍøÊ×Ò³Èë¿Ú News programming on both Â鶹¹ÙÍøÊ×Ò³Èë¿Ú AMERICA, which airs nightly newscast Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News America, and on PBS which airs Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News programs in major markets throughout the country.
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Launched in October 2007 and anchored by Matt Frei from the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Washington DC bureau, the Peabody award-winning Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News America is the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's first U.S. facing nightly newscast.
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A new-look Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Word News program recently launched in partnership withÌýflagship west coast PBS distributor, KCET.
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The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Mike Embley anchors the newscast from London, with Philippa Thomas contributing daily news from the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú’s Washington DC bureau.
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Notes to Editors:
*The Erdos & Morgan Opinion Leaders 2008-9 survey was conducted between May and June 2008 among 1,486 respondents, representing a universe of 538,408 opinion leaders. These prominent Americans are selected based on their professional and personal influence on policy and opinions or their professional and personal accomplishments.ÌýÌý For more information on methodology, please contact Erdos & Morgan at www.erdosmorgan.com.
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies and life-changing makeovers.Ìý
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more.Ìý
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú AMERICA is distributed by Discovery Networks.Ìý It is available on digital cable and satellite TV in more than 63 million homes.
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's commercially funded international 24-hour news and informationÌýchannel, is owned and operated by Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News Ltd, a member of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú’s commercial group of companies.Ìý
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World NewsÌýattracts 78 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 284Ìýmillion households and more than 1.6 million hotel rooms.ÌýÌý
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The channel's content isÌýalso availableÌýon 64 cruise ships, 42 airlines, 36Ìýmobile phone networks and a number of major online platforms including .Ìý
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For further information on how to receive Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News, download schedules or find out more about the channel, visit .
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