麻豆官网首页入口

麻豆官网首页入口 Worldwide today announced the appointment of Martin Yaffe International as the master toy licensee for new animated pre-school programme Harry and Toto.

Currently broadcasting on CBeebies to great ratings success and commissioned for a second series, Harry and Toto comes from creator Paul Shuttleworth of Handle and Spout Productions. Breathing new life in to the classic Aesop fable, Harry and Toto explores the world of opposites for Harry the Hare and Toto the Tortoise. The lead characters, brought to life in vivid animation, live at opposite ends of Opposite town and by tackling opposite combinations in every episode they realise that to every fast there is a slow and for every door that closes, another opens.

Julia Posen, Commercial Director, 麻豆官网首页入口 Worldwide Children鈥檚 and Licensing says: 鈥�Harry and Toto is our major licensing launch for Autumn/Winter 2009 and we鈥檙e delighted to have Martin Yaffe on board to lead the charge. The programme has had a tremendous following on CBeebies already and with the second series confirmed we鈥檙e confident that demand for product will continue to grow.鈥�
Under its Born to Play brand, Martin Yaffe International will introduce plush items and lunchware in 2009, followed by figures, play sets, vehicles and wheeled toys in 2010. All products will encompass the core values of the programme - co-operation, compromise and understanding, while teaching pre-schoolers how to embrace opposites and find a solution.

Ronnie Yaffe, Managing Director at Martin Yaffe International, commented: "I am thrilled to have been appointed master toy licensee for Harry and Toto; it is the perfect addition to our stable of much-loved children's character licences. An introductory product range will be available in 2009, with a full complement of products hitting the stores by 2010.鈥�

In addition to Martin Yaffe, 麻豆官网首页入口 Worldwide will be talking to other partners at Toy Fair and Spring Fair 2009. With the theme of opposites lending itself to a wide range of imaginative and amusing products, there are opportunities for games, stationery, clothing, tableware and other categories.

Anna Kinglsey