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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide's Advertising division has won The Multi-Platform Media Owner of the Year Award at the Festival of Media Awards 2009 in Valencia.

The coveted award is judged by a panel of international media experts from some of the world's most prominent media agencies and brands and is designed to recognise the creative use of media and effectiveness.

"With most of us now loyally using more than one screen in our daily lives – the effective delivery of content to multiple platforms is the cornerstone of the 21st Century media company." says Chris Dobson, EVP and General Manager Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Advertising. "We are absolutely thrilled to be honoured with this award that recognises our expertise in working with partners to effectively reach audiences in this way."

Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide's Advertising portfolio now encompasses six products: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Mobile, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide Channels, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Video, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú.com* and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Magazines. The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Global Advertising Sales team has been carefully constructed around delivering a fully integrated approach. Throughout 2008 it has developed fully bespoke, custom-developed communications, offering clients such as Intercontinental Hotels, Rolex and Shell the most effective possible mix of platforms.

Over 50% of all Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Advertising revenue is based on multi-platform sales, rising to 70% in Europe.

Launched in 2007, the Festival of Media is the world's premier gathering of senior media executives from advertisers, media agencies and media owners. The two-day event encompasses plenary sessions on the big issues affecting the whole industry as well as more in depth thought leader sessions on areas such as gaming and mobile.

The award is the second accolade bestowed upon Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide in the past 24 hours. Her Majesty the Queen granted Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide a Queen's Award for Export on 21st April, her official birthday, in recognition of the commercial arm of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú’s outstanding international trade.

*Â鶹¹ÙÍøÊ×Ò³Èë¿Ú.com is the international version of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's website for non-UK identified users.

Alex Fulton