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The latest EMS Middle East survey, which looks at media consumption in the top 13% of affluent households in the region, has shown that the international Â鶹¹ÙÍøÊ×Ò³Èë¿Ú website was the largest international broadcast news website within this audience group.

The international version of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú website outside the UK provides comprehensive news, sport, weather, technology and lifestyle content. The site now attracts visits from over 74,000 affluent users each month in the Middle East, which is 20% higher than its closest competitor, and 4% of the region’s affluent population.

In addition, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's 24-hour international news and information channel has come first amongst other international English-speaking channels in the Gulf region. In the Gulf, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News has achieved a weekly reach of 17% and an audience number of over 273,000 per month. In the Middle East as a whole, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World News and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Arabic have together increased their audience figure by 200,000 since the last survey in 2006.

Jeremy Nye, Head of Audience Insights for the Global News division at the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú said, "It is hugely encouraging to see that our television and online news presence in the Middle East continues to grow from strength to strength, with people turning to the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú as a trusted source for world events. The survey suggests that we are successfully reaching our target audiences ahead of our competitors and we hope that we can continue to deepen this relationship in the future."

The EMS Middle East survey covers 13 cities in 8 countries in the region and is the survey that looks at demographics, lifestyles and tri-media consumption (online, print and TV)of upscale audiences.

Source: EMS Middle East 2009 copyright: Synovate

NOTES TO EDITORS
About Â鶹¹ÙÍøÊ×Ò³Èë¿Ú.com
The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. Â鶹¹ÙÍøÊ×Ò³Èë¿Ú.com is the online expression of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú outside of the UK and is run by Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide, the commercial arm of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in Â鶹¹ÙÍøÊ×Ò³Èë¿Ú content and services. *Source: comScore – Q4 2008.

Amy Broomfield