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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide Channels today announced a new distribution agreement with a major DTH operator in Poland, Cyfra+.

Subscribers to Cyfra+ will receive Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Entertainment and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Knowledge for the first time from 1 February 2011. The thematic channels join Â鶹¹ÙÍøÊ×Ò³Èë¿Ú HD which has been available on the platform since June this year.

Ian McDonough SVP and General Manager EMEA, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Worldwide channels said: "Our audience continues to grow in Poland on account of the fantastic programming that our channels have to offer. We are confident that Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Entertainment and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Knowledge will become popular destinations for Cyfra + viewers."

"Variety and richness have been making our offer stand out for years which is why we can't not have Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Entertainment and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Knowledge – fantastic, world-famous brands. I'm convinced that they will quickly gain a loyal audience with our subscribers, in the same way as Â鶹¹ÙÍøÊ×Ò³Èë¿Ú HD has since it was introduced earlier this year," said Beata Ryczkowska, Executive Director of the Programming Department of CANAL+ Cyfrowy.

Louise Loffel