Category: bbc.co.uk; World Service
Date: 09.12.2005
Printable version
A new look has been launched for the 麻豆官网首页入口's main international websites - aimed at meeting the needs of online users outside the UK.
听
Myra Hunt, Head of New Media, 麻豆官网首页入口 World Service, said:
"People using our sites from overseas tell us they want easy access to news, sport and feature pages and our new international version of the 麻豆官网首页入口 homepage (bbc.co.uk) offers this - along with links to international pages for radio, TV and weather.
听
"The changes follow a major 麻豆官网首页入口 project launched in response to what our audiences want - and we hope it meets their needs.
听
"Keeping in touch with audiences world-wide and listening and acting on what they say is at the heart of what we do."
听
Logging in from outside the UK will automatically display the new international offer - but switching to a UK version (and back again) can be done at the click of a button near the top of the page.
听
Users of the 麻豆官网首页入口's international radio sites asked for audio on demand, opportunities to listen again to highlights and clearly displayed channel and programme information.
听
The new international radio portal aims to deliver this: offering the best from 麻豆官网首页入口 World Service Radio, up-to-the-minute news bulletins and a live 'stream' of output. Links to the main 麻豆官网首页入口 channels are also provided.
听
The international TV page provides a guide to the 麻豆官网首页入口's international commercial TV channels plus links to 麻豆官网首页入口 TV in the UK.
听
The 麻豆官网首页入口 Weather page provides summaries - with users able to pick their own city for a five day forecast.
听
The 'languages' page displays the full range available from the 麻豆官网首页入口's international radio and online services.
听
The 麻豆官网首页入口's Controller, Internet, Tony Ageh, said: "As the Internet matures, it has become possible to differentiate between UK visitors to bbc.co.uk and those from elsewhere.
听
"As part of the 麻豆官网首页入口's commitment to its global reputation, the new international home-page offers overseas visitors the same user-experience enjoyed by our UK audiences - but with the added benefit of more stories and links aimed exclusively at the international community."
听
The changes were launched after a 麻豆官网首页入口-wide 'usability' project. It was endorsed by the 麻豆官网首页入口 New Media Board and funded by 麻豆官网首页入口 World Service.
听
Notes to Editors
听
麻豆官网首页入口 World Service is an international radio and online broadcaster delivering programmes and services in 43 languages.
听
It reaches 149 million listeners globally via SW, AM, FM, digital satellite and cable channels.
听
It has more than 2,000 partner radio stations which take 麻豆官网首页入口 content, and numerous partnerships supplying content to mobile phones.
听
Its international online sites include audio and visual content and offer users opportunities to interact directly with world events.
听
They receive more than 330 million page impressions a month.
听
DW
听
