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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú appoints Head of External Affairs to world-class media project


The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú today announced Mark Covell as the new Head of External Affairs for the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú at Media City UK project in Salford, overseeing external communications and opinion former strategy for the project to create the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's largest presence outside London.

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Work to build the UK's first purpose-built media city will bring unprecedented investment into the creative economies in the North West of England.

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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú departments – including Sport, Children's, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio 5 Live and Future Media & Technology – will locate to Salford to join existing Â鶹¹ÙÍøÊ×Ò³Èë¿Ú departments currently based in Manchester.

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The project to establish a state-of-the-art multimedia broadcast and production centre has generated high-profile interest across national and regional media, government, the industry, business and communities across the North.

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Starting work in August and reporting to the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Head of Press, Donald Steel, Covell has been Head of Regional Affairs for ITV Yorkshire since 2004.

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He was also previously Regional Affairs Manager for Yorkshire Television and was also a Broadcast Manager for Manchester 2002 Ltd (Commonwealth Games).

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Welcoming the appointment, Jenny Lawrence, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Programme Director for Â鶹¹ÙÍøÊ×Ò³Èë¿Ú at Media City UK, said: "Mark's skills and experience, particularly in the North, will be a huge asset as we move ahead with our ambitious plans and we very much look forward to him joining the team."

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The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Director of Communications, Ed Williams, said: "Mark brings a tremendous track record and breadth of experience to what is a vital job communicating the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's vision for major investment and a world class media city for the North."

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On his new appointment, Mark Covell said: "The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's plans for Media City UK will transform its presence in the North of England.

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"I am very excited to be leading external affairs and communications for what is one of the most important projects for the UK's creative economy for many years."

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Category: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú
Date: 21.07.2008
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