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Wednesday 24 Sep 2014

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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú announces plans for digital radio

Tim Davie, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Director of Audio & Music, today announced a range of measures to support digital radio.

Speaking at the Intellect Consumer Electronics Conference, he outlined Â鶹¹ÙÍøÊ×Ò³Èë¿Ú activity that will support the Government's Digital Radio Action Plan, including:

  • Significantly improving DAB coverage, confirming the addition of 61 new Â鶹¹ÙÍøÊ×Ò³Èë¿Ú national DAB transmitters by mid-2011. This will:
  • – increase the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's in-home coverage to at least 92% of the UK population (from approx 85% currently)

    – provide good in-car coverage for around 93% of the UK's motorway network (from 83% today)

    – include four new transmitters to achieve FM-equivalent coverage level of around 99% population and road coverage within the M25 (from around 89% today).

  • Evaluating ways the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú might find funding to fill in all of the major gaps in UK motorway coverage to broadly match current FM stereo coverage
  • Creating a plan to improve the impact of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's digital radio portfolio, using the proposed relaunch of Radio 7 as Radio 4 Extra as an example of how closer links to analogue networks and new editorial ideas could lead to a stronger portfolio
  • Offering the expertise of Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Research & Development to support the sector as it tackles the biggest technical issues facing the industry, such as aftermarket in-car DAB radios
  • Increasing funding in marketing for digital radio platforms – DAB, DTV and online – including:
  • – committing to running at least two large-scale campaigns supporting digital radio each year, increasing as and when switchover approaches

    – ensuring that digital-only services receive a bigger share of total marketing activity

  • Confirming the launch later this year of the Radioplayer – a single online console that will offer all UK radio in one place – with more details to be announced over coming weeks.

Tim Davie said: "Today's announcements mean that more licence fee payers will have access to the full range of Â鶹¹ÙÍøÊ×Ò³Èë¿Ú services and enjoy the benefits of digital radio."

JA

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