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The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú today published its for 2009/2010 detailing its approach to managing the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's business functions in a responsible way. The Report also describes the activities across the Corporation that underline the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's commitment to its six Public Purposes in terms of outreach and connecting with audiences.

"The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú exists to serve the public," commented Caroline Thomson, Chief Operating Officer, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú.

"Our Corporate Responsibility strategy connects us to our audiences and connects them to one another and the wider world, it brings another dimension to our output and demonstrates tangible ways in which the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú can enrich peoples' lives."

In spite of the current economic climate, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's viewers and listeners have continued to support the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's charitable causes. In 2009/2010 both Children in Need and Sport Relief (which alternates with Red Nose Day every other year) exceeded their previous fundraising totals, raising £39m and over £40m respectively.

In addition, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Wildlife Fund and the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Performing Arts Fund raised money for two different causes. The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Wildlife Fund has raised £1m for wildlife both in the UK and across the globe following the success of the live show on Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Two – Wild Night In – and the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Performing Arts Fund has donated over £3m to aspiring performers who otherwise wouldn't be able to afford to train, since its inception in 2003, making it the largest charitable funder of musical theatre training in the UK. This year's Choral Ambition Scheme awarded over £200,000 to various singing groups across the UK, benefitting almost 6,000 choir members across 98 singing groups.

The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has continued to extend its outreach programmes, connecting and inspiring young citizens, giving them platforms to participate in current affairs. In March 2010, 25,000 pupils took part in the School Report News Day, encouraging children to report local news for publication on their own school websites and linked to the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú. Two-hundered-and-sixty schools also participated in a world record attempt for the "largest ever interactive weather report" and the Schools Question Time Project involved around 100 other schools and around 1000 pupils. As well as encouraging participation across the nation, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú also supported international initiatives that enabled UK schools to work with schools in Iraq, Afghanistan, Haiti and Africa.

Outreach also played a role in supporting key programming initiatives across the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú platforms. As part of the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Year of Science, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Learning launched a bespoke roadshow based on the popular programme Bang Goes The Theory. Travelling to seven cities across the UK, over 65,000 people attended the events which brought science to life in a creative and innovative way.

In line with the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's public purpose to communicate with audiences abroad, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service Trust and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Learning English has launched a series of initiatives. In Bangladesh, two projects – Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Janala and Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Buzz – were launched to help the population improve or learn the English language. Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Janala offers hundreds of low-cost, three-minute audio lessons via mobile phones or free online. In the first three months of launch more than one million lessons were accessed. Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Buzz is a weekly youth TV show and is the country's first primetime magazine TV show, combining comedy sketches, cartoons and discussions. Within three months of the show's premiere, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Buzz was the second most popular programme in primetime and the first series was watched by five million people. Later this year the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú will launch Bishaash, the first ever bilingual international drama to be set both in Bangladesh and the UK.

Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World Class, in partnership with the British Council, has helped to twin schools in different countries. The aim is to inspire the schools to twin, facilitated by the British Council, and create global classrooms to help children to understand different cultures. For example, the Polesworth School in Warwickshire is twinned with Shen Zhen Shi Bi Bo Zhong Xue, in Shenzen, China. Pupils from both schools worked together to celebrate the Chinese New Year – creating a dragon and learning a dragon dance to celebrate this festival.

The report also shows the initiatives put in place to support talent and culture, encouraging people to develop their own talents into a hobby or a career. The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Proms Plus programme was designed to introduce classical music to new audiences and the 2009 Proms Season included concerts specifically designed do this – for example the Bollywood and MGM Musicals Proms.

The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú also extended the volunteering opportunities for staff with Connect & Create. These initiatives enable staff to gain experience outside their own workplace and meeting with the audiences that the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú serves.

In 2009/2010 Connect & Create ran 81 bespoke projects with charity partners. This involved 694 Â鶹¹ÙÍøÊ×Ò³Èë¿Ú volunteers who spent a total of 772 days in face-to-face situations with approximately 2,300 members of the public. It is estimated that in total Create & Connect reached 85,000 people.

As technology continues to develop and innovate, impacting on peoples' lives, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has continued to harness new technologies to give audiences new platforms. The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's longest running community film making project, Video Nation, was relaunched in Autumn 2009, inviting members of the public to submit content that contributes to Â鶹¹ÙÍøÊ×Ò³Èë¿Ú series and features. In addition to this, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú became the first broadcaster to provide audio described TV programmes on Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer for the visually impaired.

The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú continued to make progress towards reaching the targets set in its 2008 Environmental Action Plan. The latest report shows reverses in last year's energy consumption with a 4% decrease in energy consumed per full-time employee and a 5.2% reduction in our CO2 emissions from energy over the baseline year.

In addition, we reduced emissions from transport by 8% compared to our baseline. Sustainability will become a key focus for the forthcoming year and the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú will engage staff to think creatively about how to apply sustainability principles in the workplace. A series of guides are being developed for use by production staff and later this year the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú will launch "Albert" the carbon calculator to help production teams assess and measure carbon emissions.

Alec McGivan, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú's Head of Outreach, says: "This year's Corporate Responsibility Report demonstrates that the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has built on last year's success in terms of offering unique participation experiences across our Public Purposes. While the year ahead will present challenges, we remain committed to corporate responsibility.

"In particular, we will focus on the community impacts of opening a new Â鶹¹ÙÍøÊ×Ò³Èë¿Ú site in Salford and we will continue to improve the way we evaluate our outreach programmes. Another priority is developing our environmental plan into a wider sustainability drive across the organisation, to include how we make our programmes – as well as the way we run our business."

Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Press Office