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The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has today published its Live +7 audience data for March 2011. The new data reveals strong performances for programmes with an educational core with RTS double winner Professor Brian Cox and new face Guy Martin proving hugely popular with Â鶹¹ÙÍøÊ×Ò³Èë¿Ú audiences.

The new Live +7 information measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer and HD for seven days after transmission. The system makes extensive use of BARB data and collates these ratings relating to a particular programme or episode alongside Â鶹¹ÙÍøÊ×Ò³Èë¿Ú iPlayer stats.

Highlights* from the latest set of Live +7 figures for March show the following programmes increased their audience as follows:

The Boat That Guy Built (Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One 09.03.11) up 92% to 7.7m
Wonders Of The Universe (Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Two 06.03.11) up 77% to 6.4m
Junior Doctors (Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Three 29.03.11) up 235% to 3.6m
Mrs Brown's Boys (Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One 28.03.11) up 62% to 4.6m
Agony & Ecstasy: A Year With The National Ballet (Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Four 22.03.11) up 172% to 1m

David Bunker, Head of Audience Research, Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Vision said "Whether it is learning about industrial age Britain in Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One's The Boat That Guy Built or life on the wards on Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Three's Junior Doctors, this month, audiences seem to be finding the informative popular and the popular informative."

Notes to Editors

Further information about Live+7 can be found on this earlier release: Â鶹¹ÙÍøÊ×Ò³Èë¿Ú reveals significant audience increases with new Live +7 figures for January and February's television programmes.

A full table showing the top 10 programmes by channel in volume and percentage increase is available.

JP