Â鶹¹ÙÍøÊ×Ò³Èë¿Ú

The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has published the results of a range of measures for the first time today that show public perceptions of quality on the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú are at their highest for many years.

The results, taken from independent research commissioned by the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to Â鶹¹ÙÍøÊ×Ò³Èë¿Ú services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú has also asked audiences whether they view programmes and services across the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú as distinctive. The results here again show the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú is performing well.

James Holden, Head of Audiences at the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú, says: "Audiences are at the heart of everything we do at the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a Â鶹¹ÙÍøÊ×Ò³Èë¿Ú service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for Â鶹¹ÙÍøÊ×Ò³Èë¿Ú, says: "It is encouraging to see that Â鶹¹ÙÍøÊ×Ò³Èë¿Ú channels such as Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All Â鶹¹ÙÍøÊ×Ò³Èë¿Ú TV    82	All Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio           80
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One       81	Radio 1       78
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Two       83	Radio 2                      81
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Three     84	Radio 3                      83
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Four       85	Radio 4                      80
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú HD         85	Radio 5 Live              77

Distinctiveness

All Â鶹¹ÙÍøÊ×Ò³Èë¿Ú TV    69%  Â	All Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Radio           73%
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú One       65%	Radio 1                      73%
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Two       74%	Radio 2                      75%
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Three     74%	Radio 3                      75%
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Four       81%	Radio 4                      76%
Â鶹¹ÙÍøÊ×Ò³Èë¿Ú HD         81%	Radio 5 Live              63%

Notes to Editors

Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Press Office