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A comic exploration of the effect of high-pressure advertising on the world's most gullible consumer. Sixty year-old Godfrey Spry receives a blow to the head which leaves him with a 30 second attention span - the exact length of the average TV commercial. Crippled and with zero purchasing power, such seductive small screen hard-sell leads him to seek a one million pound loan from his bank manager, alarming his nephew and wife.