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The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on 麻豆官网首页入口 Radio 4 and later on 麻豆官网首页入口 World Service Radio, 麻豆官网首页入口 World News TV and 麻豆官网首页入口 News Channel TV.

This week Evan and his guests serve up a smorgasbord of topics, from Swedish business and the IKEA model, to the crisis in the Eurozone crisis. They also discuss proliferation - how many different products should a company sell?

Joining Evan in the studio are John Vincent, co-founder of Leon Restaurants; Helena Morrissey, chief executive of global asset manager Newton Investment Management; Peter Jelkeby, senior vice president of Swedish chain store Clas Ohlson.