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The teams are called to a warehouse in Essex; Lord Sugar tells the candidates that this is how he started out, buying wholesale goods and selling them on for a profit. Both teams are given 150 pounds to spend on products of their choice, with Essex as their selling ground. Products are purchased and hopes for big profits are pinned on a collection of mops, MP3 players, fake tan and false eyelashes.

The next day the teams pitch up in Essex markets and shopping centres to push their products. They must sniff out their best sellers and re-invest in them as many times as they can. It seems straightforward, but soon stock sells out and a stocking team gets stuck on the motorway, leaving their teammates with nothing to sell. The others fail to identify best sellers, and reinvest in the same products they started out with. At the end of the day there is a big opportunity to shift remaining stock, and two very different selling strategies emerge.

In the boardroom, Lord Sugar is shocked at what went on but pleased by the high returns. However, it is not long before one candidate is shot down by the words "You're fired".