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Episode 6
Episode 6 of 10
Evan Davis and guests discuss the evolution and hierarchy of brands. They also consider consumer taste. Do their customers have good taste, or do they just buy what they're given?
Evan Davis and his executive guests discuss the evolution and hierarchy of brands. Who has the upper hand in the many battles being fought between big consumer brands and shops' own-labels? They also consider consumer tastes - do their own customers have good taste, or do they just buy what they're given?
Joining Evan in the studio are Justin King, chief executive of supermarket chain Sainsbury's; Cecile Bonnefond, chief executive of French champagne house Piper-Heidsieck; Geoff Cooper, chief executive of builders merchant Travis Perkins.
Last on
Sun 8 Jul 2012
00:30GMT
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Credit
Role | Contributor |
---|---|
Presenter | Evan Davis |
Broadcasts
- Sat 7 Jul 2012 03:30GMT
- Sat 7 Jul 2012 22:30GMT
- Sun 8 Jul 2012 00:30GMT