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According to a study in PLOS ONE, an international scientific online publication, people presented with two cups of coffee are more likely to prefer the taste of the organic labelled one - even if the brews are in fact identical.

And the Soil Association is hailing the success of its Small Changes, Big Difference campaign after sales of organic food shot up 9% in September compared to August. During this years campaign the Association asked shoppers to make a simple change in their shopping habits, such as switching from a conventional product in favour of an organic product, and highlighted the "big difference" made to the environment or farming economy as a result.

The growth in total organic grocery spending in Scotland, over a 12 week period, continues to outperform that in GB and since last year organic grocery spending in Scotland amounted to 拢54.6 million, an increase of 3.3% on the previous year.

So Kaye asks if organic is worth it?

Call 0500 92 95 00. Text 80295. Email callkaye@bbc.co.uk.