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NFL in the UK; DMI failure; News UK; Sky results

The 麻豆官网首页入口's failed Digital Media Initiative; Guto Harri, the man tasked with changing the image of News UK; BT Sport's impact on Sky's results; how the NFL hopes to break the UK.

Public spending watchdog the National Audit Office has criticised the 麻豆官网首页入口 for "not having a sufficient grip" on a failed IT project which wasted almost one hundred million pounds. The Digital Media Initiative was abandoned in May last year. Guardian reporter Tara Conlan joins Steve with the latest details of the story.

Britain's biggest pay-TV operator BSkyB is due to report its latest results tomorrow. For the past two years, Sky has attracted fewer new television customers and its facing increasing competition; rival BT recently spent nearly 拢2 billion on sports rights, while competitor Netflix offers dramas and films. Steve Hewlett discusses with analyst Claire Enders whether suggestions like moving into mobile are feasible to help it compete.

It's the American Super Bowl final this weekend. The NFL's biggest night is one of the most watched sporting events in the world, and it brings in advertising revenues worth millions. In the UK, the final is shown on Sky and Channel 4 and the NFL says its fan base here is growing; there are even rumours that a London based team might be created. Chris Parsons, NFL's Vice President, International talks to Steve about breaking the UK market, and the league's vision for becoming a mainstream sport.

Today sees the launch by News UK of a news academy for young journalists. Rupert Murdoch's company, which owns The Sun, The Times and The Sunday Times, is increasingly releasing press releases about carol services, charity events, and the like, to promote itself. Steve Hewlett ask Director of Communications Guto Harri whether this is part of a grand plan to reshape the public's perception of an organisation plighted by accusations of phone hacking.

Presenter: Steve Hewlett
Producer: Katy Takatsuki
Editor: Andrew Smith.

Available now

30 minutes

Chapters

  • The National Audit Office report on the management of the 麻豆官网首页入口's Digital Media Intiative

    Guardian Media reporter Tara Conlan on the latest findings.

    Duration: 06:09

  • Forecasting Sky results

    Claire Enders of Enders Analysis on the impact of competition from BT Sport.

    Duration: 05:46

  • NFL in the UK

    With Chris Parsons, NFL's Vice President, International talks about breaking the UK.

    Duration: 03:52

  • Launch of the News Academy - re-shaping perceptions of News UK

    With Director of Communications Guto Harri. And PR expert Mark Bukowski.

    Duration: 11:05

Broadcast

  • Wed 29 Jan 2014 16:30

Podcast