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At a country house in West London, Lord Sugar tells the candidates that he wants them to crack the rural market - by picking products to sell at the Royal Bath and West show.

While half the teams head for Somerset to pick out sure-fire sellers at the show, the rest stay in London to seek out innovative ideas that could take the countryside by storm. The candidates jostle for the right portfolio of products - from pet trackers and hot tubs to sit-on lawnmowers. A case of mistaken identity scuppers a deal and one candidate's overenthusiasm almost causes a calamity.

On sales day, against a background of morris dancers and livestock competitions, the candidates battle for sky-high sales. Before long the mudslinging begins and there are ruffled feathers on both teams.

Back in the boardroom, a bumper sales bonanza is revealed, and a shocking secret comes out. There are rows and pleas for clemency, but in the end the axe has to fall on someone as Lord Sugar says the words 'You're fired!'.