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During an Easter parade in 1929, a group of well-dressed young women marched down Fifth Avenue in New York City under a banner printed with the slogan Torches of Freedom. They were smoking cigarettes. This feminist demonstration against the "ancient prejudice" that stigmatised women smokers was, in fact, staged by the tobacco industry in a campaign to expand its market.

Since the invention of the Bonsack cigarette rolling machine in 1880 through to attempts in 2024 to roll back the legal age for buying tobacco products, our relationship with smoking has been complicated. Alan Hall, who quit smoking (mostly) in 1990, considers how a habit that's so evidently dangerous and anti-social can have been adopted by so many for so long - and to have remained for a century so, well, cool.

With Rosemary Elliot, author of Woman and Smoking Since 1890; William B. Davis, the actor who played the Cigarette Smoking (or Cancer) Man in The X Files; Stuart Evers, who wrote Ten Stories About Smoking, and Amy Westervelt, a journalist who traces parallels between the propaganda machines of Big Oil and the tobacco industry.

Music by Mark McCambridge
A Falling Tree production for 麻豆官网首页入口 Radio 4