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Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, Starmer has suggested that Britain adopt a 'Build, Baby, Build' strategy. Sound familiar? We thought so too, so Helen and Armando are looking at why politicians copy their opponents. Is it a sign of strength or weakness, and do the public think it sounds convincing?

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to 麻豆官网首页入口 Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.uk

Sound Editing by Charlie Brandon-King
Production Coordinator - Katie Baum and Caroline Barlow
Executive Producer - Pete Strauss

Produced by Gwyn Rhys Davies. A 麻豆官网首页入口 Studios Audio production for Radio 4.
An EcoAudio Certified Production.