Coffee's Cruel Secret
Chris Rogers goes undercover in Indonesia and finds the marketing of Kopi Luwak, one of the world's rarest and most expensive coffees, often doesn't match the reality.
It's marketed as one of the world's rarest and most expensive coffees and sold at exorbitant prices in well-known luxury stores and coffee chains purely because of the story behind its production. Consumers are told that this designer beverage, Kopi Luwak, comes from Civet cats which wander in the wild, eat the finest coffee berries and excrete the beans intact. Their droppings are then hand collected by locals. For Our World, Chris Rogers goes undercover in Indonesia and finds the marketing often doesn't match the reality. Instead he discovers a grim scene of Civets being intensively farmed in cruel conditions, with their 'product' misleadingly sold to coffee drinkers around the world.
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Our World uncovers animal cruelty behind one of the world's most expensive coffees
Broadcasts
- Fri 13 Sep 2013 23:30GMT麻豆官网首页入口 News except UK
- Sat 14 Sep 2013 11:30GMT麻豆官网首页入口 News except UK
- Sun 15 Sep 2013 17:30GMT麻豆官网首页入口 News except UK
- Sun 15 Sep 2013 22:30GMT麻豆官网首页入口 News except UK