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Brand New World

In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world. At the same time consumers are becoming more fickle and harder to reach. In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

30 minutes

Last on

Mon 20 Feb 2017 09:00GMT

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