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Squeaky Clean

In San Diego, Peter Day investigates WD40鈥檚 secret formula and finds out how to run an international business using the promise of the original brand to navigate into the future.

WD40 is a 50-year-old spray on water repellant that thousands of users are still finding new uses for - and then they write in to share what they've found. Peter Day discovers some of the management secrets behind the company's top secret formula, and learns some lessons which other, much larger businesses could profit from.

Available now

25 minutes

Last on

Sat 26 Sep 2009 13:05GMT

Broadcasts

  • Tue 22 Sep 2009 08:05GMT
  • Tue 22 Sep 2009 12:05GMT
  • Tue 22 Sep 2009 19:05GMT
  • Wed 23 Sep 2009 00:05GMT
  • Sat 26 Sep 2009 13:05GMT

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