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Innovation

How do companies generate new ideas turn them into products? Peter Day hears from Professor Vijay Govindarajan.

How do companies generate new ideas? And how do they turn those ideas into products? A new book 鈥淭he Other Side of Innovation: Solving the Execution Challenge鈥 by Vijay Govindarajan and Chris Trimble, two professors at the Tuck School of Business at Dartmouth College sets out to explain.

In Global Business this week Peter Day hears from one of the authors - Vijay Govindarajan, who tells him why established companies can innovate as well as start ups, and how they can implement ideas as well as generate them.

Available now

25 minutes

Last on

Sun 3 Oct 2010 18:05GMT

Broadcasts

  • Tue 28 Sep 2010 08:05GMT
  • Tue 28 Sep 2010 11:05GMT
  • Tue 28 Sep 2010 14:05GMT
  • Tue 28 Sep 2010 19:05GMT
  • Wed 29 Sep 2010 00:05GMT
  • Sat 2 Oct 2010 22:05GMT
  • Sun 3 Oct 2010 18:05GMT

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