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James May is on a mission to save modern man. Thirty years ago men were a resourceful, practical and dependable band of brothers. Today, somehow, they have been reduced to shambling, useless, half-drunk and unreliable oafs in the eyes of society, a reputation perpetuated by the popular culture of blokeishness, which says they're a bit pitiable, endearingly hopeless and completely unable to multi-task.

From Man Lab HQ, James leads a team of today's lost male souls on the slightly muddy but invigorating path to enlightenment. They face an array of inventive practical tests, learn how to deal with the mysteries of romance and reclaim the notion of teamwork in a series of daunting challenges that demonstrates to the world that men can be a dependable and admirable bunch rather than the tepid receptacles for sperm many now assume them to be.

Each week, James sets an example to his team of men by facing a breathtaking test of courage and skill that would be more at home in an action movie. They go to the pub quite a lot too.