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Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires - Peter Jones, Duncan Bannatyne, Rachel Elnaugh, Doug Richard and Simon Woodroffe - collectively worth over half a billion pounds. If the millionaires like an idea, they're ready to invest hundreds of thousands of pounds of their own cash to kick-start the business. If they don't like it, expect fireworks as the investors make their feelings crystal clear and the budding entrepreneurs see their ideas of instant business success and fortune reduced to tatters.The millionaires are confronted by a new form of disposable garden furniture, a revolutionary 3D camera, an alternative to staples, a must-have item for trendy city dwellers, as well as many other ideas. Will anyone get the cash injection of hundreds of thousands of pounds they need or will they leave with nothing?