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Product Placement

Business Daily looks at product placement - how companies pay big money to get their products in movies and on television.

Business Daily looks at product placement - how companies pay big money to get their products woven into the tapestry of a film or television programme.

The man who zoomed in on the fast food industry in his movie Supersize Me, Morgan Spurlock, tells Lesley Curwen why he's now made a film about product placement, which was actually funded by product placement. A sense or irony, or has he sold out to the corporate world?

Plus, can you really teach someone to be a great entrepreneur? Doug Richard says yes and explains how.

Also, the "seekers" who use their business skills to help combat poverty.

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18 minutes

Last on

Thu 21 Apr 2011 07:32GMT

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  • Thu 21 Apr 2011 07:32GMT

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