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Campaigner Stephanie Hart investigates beauty ideals around the world, and the people responsible for promoting them. We take a trip around the world to look at the vastly different body and beauty ideals for men and women from the tribes of Africa, through the Middle East and South East Asia. However there are threats to this global diversity - an interview with Dr Phillippa Diedrichs reveals a trend which pushes people from all nationalities towards the impossibly 'perfect' Western body and beauty 'ideal' - driven by the multi-million pound fashion and beauty industry. No matter what they look like, people around the globe are being manipulated to feel dissatisfied with their bodies, and spend their hard earned cash in the pursuit of these 'ideals'. What are the potential negative impacts of this trend on our body image and cultural identity? Should we let this Westernization influence our unique cultural diversity?