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Product placements and deals with commercial companies have become much more important to a musician's career over the last few years. 'Brand partnerships' help fund tours, finance videos, and promote music to a wider audience. Of course, musicians can earn a lot of money this way too.

Greg James speaks to Popjustice.com's Peter Robinson and asks him to give some guidance - if Union J, Daft Punk or Lewis Watson were to set up a partnership with an advertiser to help support their music, which brands would be a good fit?