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Music, film and interactive festival South by South West (SXSW) is underway in Austin, Texas.

About 30,000 people from the digital and creative industries will attend the 10 day festival. It is also a place where technology start-ups try to make splash with their products any way they can.

The tech element of the festival finished on Wednesday and the 麻豆官网首页入口's North America technology correspondent Richard Taylor spent time following one start-up as it planned to launch a photo sharing app on its first visit to SXSW.