Â鶹¹ÙÍøÊ×Ò³Èë¿Ú

"I really don't know how this happened. I never expected the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú to be remotely interested in what I had to say about the world of broadcast. Yet, they asked me to speak about what I would do if they were to give me my very own channel. Who was I to refuse?

I don't claim to be an expert on broadcast. I'm a jack of all trades who works across a whole bunch of media channels including The Drum magazine, ESI Media and OneDayCodeSchool.com. I speak at conferences all over the world. So you'll understand, I have no idea how to introduce myself at dinner parties. (Therefore, it's probably quite fortunate that I rarely get invited to any.)

I decided to tackle the topic from an innovation point of view. If I had my own channel, I'd want it to be breaking new ground and zigging when everyone else zags. So that became my channel's remit.

I used a classic innovation technique of listing assumptions and then destroying them. For this talk, I only had time to address four broadcast assumptions. And I came up with three ideas for each one. Some of the ideas were fresher than others - but it was more about the principles than the resulting executions. However, judging by conversations afterwards, it seemed that a few of my suggestions had already sparked some ideas.

This talk was really about provoking debate and challenging people's thinking. So this seems like a good forum to continue the conversation. Please feel free to use the comments to add to the thinking and blow up even more assumptions.

Thank you Â鶹¹ÙÍøÊ×Ò³Èë¿Ú for inviting me to speak. Now where's my channel?"
Dave Birss, Innovation Consultant and Presenter, Additive

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