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A woman who has been appointed the first ever Marketing Director of popular social media site The LAD Bible says a quarter of its 鈥渓ad鈥� followers on social media are 鈥渁ctually women鈥�.

Mimi Turner said a quarter of the website鈥檚 workforce were also women, and its content was 鈥渟o much bigger鈥� than just 鈥渓ad culture鈥�.

She added that much of the site鈥檚 former 鈥渓addish鈥� hashtags had been scrapped, as they were 鈥渘ot clever and funny enough鈥� for their growing audience.

鈥淚t redefines what 鈥榣ads鈥� are,鈥� she said.

This clip is originally from Afternoon Edition on Wednesday 4 February 2015.