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What's in a party political name?

Those setting up a political party need some policies, a logo, and a name that does not fall foul of the Electoral Commission.

Jo Coburn and Andrew Neil heard from former MEP Mike Nattrass, whose An Independence From Europe party now has a shorter name, and from Ray Hall, who founded the Beer, Baccy and Crumpet Party, about the problems he has had with the moniker.

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6 minutes

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