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As part of the programme's series covering 100 seats in the 100 days to the election, Sima Kotecha visits Warwickshore North, the most marginal Conservative seat in 2010, to find out what effect election leaflets have on voters.

Local Steve Graham receives election leaflets everyday, he doesn't bother reading them and puts them in the bin at the end of the week.

Richard Harwood, the editor of a local newspaper, designs and prints election leaflets for the different parties and estimates they have printed around 30,000.

"People get a bit weary of them as they know it's the same attacking political party, the ones that don't attack each other have more of an effect," he says.