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Councils in the UK spend almost 拢1bn a year billion pounds a year trying to tackle the problem of litter.

And John Read, from Clean Up Britain, said of the cost: 鈥淣obody told you that during the general election.鈥�

In a personal film, he is calling for a campaign to look at the cost of the clean-up, and show throwing litter to be anti-social, mirroring a move against drink drinking.

And he called for litter fines to be seen as a "serious and credible possibility".