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Singer Jimmy Osmond talked about how his group was perceived by the media, when he joined Andrew Neil, Alan Johnson, and Conservative MP Jacob Rees-Mogg on This Week.

He was talking political and non-political brands, and said:"The rock press was never kind to us, let's be honest. We did not fit the mould, did we? We sold 100m records, but they still loved slagging us off because we were this Christian family that stayed together."

Jacob Rees-Mogg's brand is doing well though - he was branded "cool" and "a national treasure" during the debate.