Young Audiences: What they Want
Is the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service meeting the demands and expectations that younger audiences? Controller Mary Hockaday and Marketing director Catherine Blizzard respond.
The Â鶹¹ÙÍøÊ×Ò³Èë¿Ú Audience insight team recently conducted a survey of around 13, 000 young listeners from around the world to hear what they value most from a news broadcaster. Now, it is the turn of Over To You’s younger listener panel to reveal what they expect the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service to offer them when they switch on the radio – and what content keeps them listening. Controller Mary Hockaday and Catherine Blizzard, the director of Marketing and Audiences respond to comments on both the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú’s inclusion of positive stories and its tone of reporting.
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- Sat 3 Oct 2015 17:50GMTÂ鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service
- Sun 4 Oct 2015 09:50GMTÂ鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service
- Mon 5 Oct 2015 01:50GMTÂ鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service except Australasia
- Mon 5 Oct 2015 05:50GMTÂ鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service East Asia
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Over to You
Talk back to the Â鶹¹ÙÍøÊ×Ò³Èë¿Ú and challenge the programme makers.