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The Ad Man Who Doesn't Believe In Advertising
A look at marketing and advertising in the 21st century, an interview with Kevin Roberts. The head of Saatchi & Saatchi, one of the world's leading advertising agencies, tells the programme why consumers are now calling the shots.
麻豆官网首页入口 World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
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