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Selling Safer Sex
Can advertising techniques promote safer sex?
Is stopping Aids like selling a bar of soap? Can advertising techniques promote safer sex and help prevent HIV and Aids? Nigel Wrench sets out to make a radio advertisement promoting condom use that will work in three very different countries – China, Russia and India, all of them particularly vulnerable to Aids.
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Â鶹¹ÙÍøÊ×Ò³Èë¿Ú World Service Archive
This programme was restored as part of the World Service archive project