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For years, the Lebanese capital Beirut has been the regional hub for plastic surgery.

We're told one in three Lebanese women have had some sort of cosmetic enhancement. But now it鈥檚 thought more than a third of procedures are being carried out on men. Amid changing expectations of Arab masculinity and beauty, surgeons claim they're seeing a wider trend in the Middle East where men are looking to get rid of their so-called "Arab nose" - due to the influence of social media and a pressure to have a more 'global look' online.

麻豆官网首页入口 Minute's Olivia Le Poidevin has the story from Beirut.

Picture: 18-year-old Hussein has his nose job Credit: 麻豆官网首页入口